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Forest Products Laboratory
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Madison, WI 53726-2398
Phone: (608) 231-9200
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Title: Social network media in the forest products industry: A look at a new way of marketing

Source: In: Proceedings of the 3rd international scientific conference on hardwood processing; 2011 Oct. 16-18; Blackburg, VA. Blacksburg, VA: Virginia Polytechnic Institute and State University: 235-241.

Author(s)Montague, Iris B.

Publication Year: 2011  View PDF »

Category: Journal Articles

Abstract: The current economic conditions have far reaching financial implications for both consumers and businesses. While consumers devise plans to save money and stretch their dollars, companies are devising plans to stay afloat during economic uncertainty. To be competitive, businesses must find new and innovative ways to conduct everyday business functions and efficiently market their products. The advancement of Internet technology as well as the invention of social media networks have allowed companies around the world to effectively communicate with their consumers and market their products in ways that were previously unavailable. In 2010, Appalachian Hardwood Manufacturers Inc. (AHMI) surveyed a group of their members to determine if social media was being used as a part of their business operations. While the majority of the respondents agreed that companies must continuously improve technology to be productive, only 9% used social media. Although many respondents agreed that social media had its benefits, they also were unsure if devoting the company's resources to social media would be beneficial.

Publication Review Process: Informally Refereed (Peer-Reviewed)

File size: 309 kb(s)

Date posted: 01/04/2012

This publication is also viewable on Treesearch:  view
RITS Product ID: 41205

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