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Forest Products Laboratory
One Gifford Pinchot Drive
Madison, WI 53726-2398
Phone: (608) 231-9200
Fax: (608) 231-9592
Email

 

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Iris Montague
Iris Montague

Iris B. Montague

Forest Products Marketing Unit
Unit: FPL-TMU
Research Forester
201 Lincoln Green
Starkville, MS
United States
39759

Phone: 662-338-3129
Fax: 662-338-3136
iris.b.montague@usda.gov

Current Research

Dr. Montague researches ways to improve the wood products industry's competitive advantage. She examines the industry's business model to understand product promotion strategies and limitations.  Also, she researches consumer purchasing behavior to determine what attracts consumers to wood products.


Research Interest

Her primary research interest involves analyzing the wood products industry's business model and marketing strategies. She uses the information obtained through market analysis to provide the industry with insight into current trends and consumer perceptions.She researches current social media tends to determine how the industry can use those platforms to share information and market products effectively.She also examines how consumers use these platforms to gather information during the wood products purchasing process.She also examines the millennial generation and the attitudes and perceptions they have towards the wood products industry and wood products. As Millenials are the largest generation in the workforce and the consumer market, having this information is vital to understanding future employees and consumers.


Research Importance

This research is important because of the increase in globalization and the change in how business is conducted during the last decade. The information obtained through this research is vital to the industry when developing strategies to improve business models and networks.  Also, having this information is key to the industry's development of new and innovative ways of marketing/selling forest products and reaching new customers.


Education

  • University of Georgia, Ph.D. Forestry Resources (Marketing and Finance concentration) , 2009
  • Alabama A&M University, M.B.A. Business Administration (Marketing concentration) , 2000
  • Alabama A&M University, B.S. Forestry Management , 1998

Professional Experience

  • Research Forester, USDA Forest Service 2000 - Current
  • Student Trainee Forestry, USDA Forest Service 1994 - 2000

Professional Organizations

  • Forest Products Society (FPS), Member (2009 - Current)

Below are the 17 US Forest Service publications sorted by year. You may re-sort the list by: Title, Date Posted, Category, Publication or Year.

Publication Year: 2021
 
Title: ?Love it or leave it: What do millennials really think of wood products?
Source: Forest Products Journal.? 71(2): 150-160.
Author(s) Montague, Iris ; Stout, Kassandra ; Shmuslsky, Rubin
Year: 2021   view abstract, download publication »
Title: Do you see what i see? How millennials view the lumber industry
Source: The Merchant Magazine. October 2021: 10-11.
Author(s) Stout, Kassandra ; Montague, Iris
Year: 2021   view abstract, download publication »
Publication Year: 2020
 
Title: Millennial generation perceptions surrounding the wood products industry
Source: BioProducts Business. 5(3): 25-36.
Author(s) Stout, Kassandra ; Montague, Iris ; Shmulsky, Rubin
Year: 2020   view abstract, download publication »
Publication Year: 2019
 
Title: Factors affecting social media adoption among wood products consumers
Source: BioProducts Business. 4(5): 51-62. https://doi.org/10.22382/bpb-2019-005.?
Author(s) Gazal, Kathryn Arano; Montague, Iris B.; Wiedenbeck, Janice K.
Year: 2019   view abstract, download publication »
Title: Social media use in the wood products industry: Impact on the consumer purchasing process
Source: BioProducts Business. 4(3): 27-40.
Author(s) Montague, Iris B.; Gazal, Kathryn Arano; Wiedenbeck, Janice K.
Year: 2019   view abstract, download publication »
Publication Year: 2018
 
Title: Infrastructure enhancement to support value-added bioproduct recovery
Source: Natural Resources. 09(04): 129-149.
Author(s) Gordon, Jason S.; Auel, John B.; Blair-Agyeman, Nia ; Montague, Iris B.; Shmulsky, Rubin
Year: 2018   view abstract, download publication »
Publication Year: 2017
 
Title: Survey response rates in the forest products literature from 2000 to 2015
Source: Wood and Fiber Science. 49(1): 84-92.
Author(s) Bumgardner, Matt; Montague, Iris; Wiedenbeck, Jan
Year: 2017   view abstract, download publication »
Publication Year: 2016
 
Title: Forest Products Industry in a Digital Age: A Look at E-Commerce and Social Media
Source: Forest Products Journal. 66(1-2): 49-57.
Author(s) Montague, Iris; Gazal, Kathryn Arano; Wiedenbeck, Jan; Shepherd, Jean-Gabriel
Year: 2016   view abstract, download publication »
Title: Forest products industry in a digital age: Factors affecting social media adoption
Source: Forest Products Journal
Author(s) Gazal, Kathryn; Montague, Iris; Poudel, Rajendra; Wiedenbeck, Jan
Year: 2016   view abstract, download publication »
Publication Year: 2015
 
Title: Hardwood log supply: a broader perspective
Source: The Northern Logger & Timber Processor. April: 18-21.
Author(s) Montague, Iris; Andersch, Adri; Wiedenbeck, Jan; Buehlmann, Urs
Year: 2015   view abstract, download publication »
Title: U.S. Hardwood sawmill log procurement practices
Source: BioResources. (10)1: 1224-1244.
Author(s) Andersch, Adrienn; Montague, Iris; Buehlmann, Urs; Wiedenbeck, Janice K.
Year: 2015   view abstract, download publication »
Publication Year: 2013
 
Title: Hardwood supply chain and the role of log brokers in 2012
Source: Forest Products Journal. 63(5-6): 182-189.
Author(s) Montague, Iris; Andersch, Adrienn; Wiedenbeck, Jan; Buehlmann, Urs
Year: 2013   view abstract, download publication »
Title: The influence of trade associations and group certification programs on the hardwood certification movement
Source: In: Miller, Gary W.; Schuler, Thomas M.; Gottschalk, Kurt W.; Brooks, John R.; Grushecky, Shawn T.; Spong, Ben D.; Rentch, James S., eds. Proceedings, 18th Central Hardwood Forest Conference; 2012 March 26-28; Morgantown, WV; Gen. Tech. Rep. NRS-P-117. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station: 113-128.
Author(s) Montague, Iris B.
Year: 2013   view abstract, download publication »
Publication Year: 2012
 
Title: Cultivating connections in 2012 -- web strategies used by forest products businesses in the southern U.S.
Source: In: Aronow, Mary Ellen, ed. Proceedings of the 2012 Southern Forest Economics Workers (SOFEW) annual meeting; 2012 March 19-21; Charlotte, NC. Southern Forest Economics Workers: 112-124.
Author(s) Montague, Iris B.; Wiedenbeck, Jan
Year: 2012   view abstract, download publication »
Publication Year: 2011
 
Title: Social network media in the forest products industry: A look at a new way of marketing
Source: In: Proceedings of the 3rd international scientific conference on hardwood processing; 2011 Oct. 16-18; Blackburg, VA. Blacksburg, VA: Virginia Polytechnic Institute and State University: 235-241.
Author(s) Montague, Iris B.
Year: 2011   view abstract, download publication »
Title: Understanding chain-of-custody certification in the Appalachian hardwood region: Primary manufacturers' practices and perceptions
Source: In: Fei, Songlin; Lhotka, John M.; Stringer, Jeffrey W.; Gottschalk, Kurt W.; Miller, Gary W., eds. Proceedings, 17th central hardwood forest conference; 2010 April 5-7; Lexington, KY; Gen. Tech. Rep. NRS-P-78. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station: 607-616.
Author(s) Montague, Iris B.
Year: 2011   view abstract, download publication »
Publication Year: 2010
 
Title: Social networking: finding ways to incorporate social media into the forest products industry
Source: Hardwood Matters: September 2010: 8-15.??
Author(s) ?Montague, Iris B.
Year: 2010   view abstract, download publication »