World Wildlife Fund Features Work with FPL

The World Wildlife Fund (WWF), the world’s leading conservation organization, featured a partnership with the Forest Products Laboratory (FPL) in their 2018 Annual Report.

The World Wildlife Fund’s 2018 Annual Report featured their partnership with FPL.

Since 2016, FPL’s Center for Wood Anatomy Research, in partnership with the World Wildlife Fund, World Resources Institute, and Simeone Consulting, LLC, has been working to establish data on product misrepresentation in the American consumer market for forest products.  In addition to asking questions about the presence and prevalence of product misrepresentation, the partnership also sought to document the availability, willingness, and capability of forensic wood expertise in the United States.  The full results of the study are under review by a peer-reviewed journal, and it is hoped that this pioneering work will be published soon.  In addition, WWF and FPL are looking to the future for further collaborative projects.

A link to the full WWF Annual Report can be found here. The project with FPL is featured second on the web page.